This is the image which Advertising watchdogs say is "irresponsible" and likely to encourage violence and dangerous driving.
The Advertising Standards Authority have banned the ad depicting a crashed car from the London Underground, saying:
We considered that the vivid depiction of the crashed car and burning tyre, combined with the slogans implication that people could achieve inner peace through acts of violence, was likely to cause serious or widespread offence.
We noted Electronic Arts argument that the ad's message was that playing the Burnout Dominator game might relieve stress and tension in real life.
We considered the ad's placement on the London Underground meant that it would be viewed by many, including young people.
We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible.
We noted Electronic Arts argument that the ad's message was that playing the Burnout Dominator game might relieve stress and tension in real life.
We considered the ad's placement on the London Underground meant that it would be viewed by many, including young people.
We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible.
EA have said the advert's message was that playing Burnout Dominator may relieve stress and tension in real life.
So there we have it. According to the advertising standards authority, the dangerous driving in Burnout advocates real life violence, real life anti-social behavior and REAL LIFE dangerous driving. Here I am thinking that Burnout was a video game!
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